Who I Work With
Trustworthy Coaching’s typical Human Resources coaching clients are sole proprietor consultants, or small to medium sized human resources consulting firms, or individuals who are in the field of Human Resources and who work for an employer, and who need an edge in their keeping up their motivation, consultants who need systems in place for lead capture and conversion, need marketing coaching and/or personal branding coaching, and who may need coaching in communication, presentation, and/or skills to work with difficult clients and colleagues. Trustworthy Coaching® can also help.
Coaching is often very helpful in helping high achievers view things from another perspective, while remaining true to who they are.
Any Questions? Contact me Free Flyer & Brochure: HR Coaching Flyer
HR Coaching Brochure ![]()
How I Work
My philosophy in my human resources coaching practice is to provide my clients with the tools that they need to become self-enlightened in order to make the necessary changes in their own businesses, in order reach their full potential and to exceed their own expectations and goals. This process includes examining your…
- values
- beliefs
- vision
- qualities
- preferences
- brand
This could be something like redoing a your resume to fully evaluating your career path thus far, and then coaching you on designing methods to get you where you want to go — either as a consultant or providing in-house Human Resources services.
Goals without timetables and action plans are just dreams. Therefore, if we work together, and I coach you, you will be held accountable for deliverables.
You own this process. By working together, having an open mind, and exploring the ideas above, you should see results like…
- More confidence
- More energy
- More control over your professional and personal life
- More ability to earn more income
- More recognition by others of your brand and value

The Process
In order to build a strong personal brand and to help you achieve and then exceed your goals, we will work together through self-examination, assessments, and exercises that help us uncover your true beliefs, values, motivators, and cultural fit dynamics. We may also solicit feedback from people close to you. These assessments, exercises, and discussions will help you to focus your personal brand, align it with your values, vision, purpose, and passions. You are the primary partner in this journey; my role is help facilitate your self-discovery, provide guidance where necessary, and help you become the best that you can be. We couple this with coaching in the more “hard” or tangible areas of the human resources practice — the education and experience, etc.
Once you have this laser-like focus, your message to the world, as reflected in your brand, in your passion, and in your values will be readily apparent. In a confident way. In a value-added way.
How This All Works
- You provide me with some background information
- I determine if assessments or other exercises are necessary
- We schedule any assessments and exercises for you to do online
- We set up a weekly schedule of telephonic meetings (E-mail support is provided between telephonic meetings)
- We use the results of any assessments and exercises, as well as information from our meetings, to begin to put together a plan of action, including branding, a personal branding statement, marketing, and other career resources.
- If necessary, we work on your lead generation, lead conversion, customer service, marketing, and closing skills.
- Sessions last as long as you feel them helpful — in some cases, they last for only a few months, in other cases, for years.
If this sounds something of interest to you, please Contact Me now to Sign Up.
Assessments
Trustworthy Coaching® uses a variety of standardized assessments, where appropriate, to help facilitate the coaching process. Many of these assessments can be used for reasons beyond career coaching for such things as team building, cultural/organizational fit, sales styles, and the like. In addition to a number of proprietary exercises and assessments, based on the Authentic Vocation® and Quantum Shift® methodologies, Trustworthy Coaching® includes in its repertoire of assessments for all of its service the following standardized assessments:

- Myers-Briggs Type Indicator (MBI)®
- Strong Interest Inventory®
- SkillScan™
- Extended DiSC®
- Career Anchors
- Values Driven Work™
- Birkman®
It is most often the case that all of these assessments are not necessary. These assessments may be used if their use is warranted by the situation.
About Me — Michael Trust, MPA, SPHR-CA
Background
Michael Trust is a nationally certified Senior Professional in Human Resources (SPHR) (less than 5% of Human Resources professionals attain this certification*), and also holds the SPHR-CA designation, which is an “add-on” designation for specific California human resources knowledge and skill. Both of these certifications require significant experience and education in the field in order to sit for the certification examinations, and then both require renewal every three years, based on continuing education, service in the field, retest, and other similar activities. Michael’s current certifications are valid through December 31, 2013.

Education
In addition, Michael Trust holds a Master’s degree in Management from the University of Southern California (top national program at time of attendance) and a Baccalaureate degree in Psychology from the California State University at Long Beach.
Michael is also a member of the Society for Human Resources Management (SHRM) and of Professionals in Human Resources Association (PIHRA). Additionally, Michael is also a California licensed Real Estate Broker/Officer.
Industry Experience
Michael has human resources experience in the following industries:

- Higher Education (public & private) (including intellectual property)
- Banking (major financial institution)
- Entertainment (major motion picture and television studio)
- Legal
- Real Estate
- High Technology
Michael has managed human resources projects with overall organizational value of up to $1 billion.
The core strengths that Michael possesses in Human Resources include:

- Staffing/Recruitment at all levels (CxO and down)
- Resume development and interview preparation
- Employee Relations
- Downsizing/rightsizing
- Outplacement
- Payroll
- Wage & Hour
- Benefits
- Compensation
- Human Resource Information Systems (HRIS), including Applicant Tracking and Payroll systems
- Training & Development
- Executive Coaching
- Management Coaching
- Line Supervisor Coaching
- Policy & Procedure
- Relocation
Other Experience
Michael has been responsible for a wide variety of projects related to the above core strengths and can assist your organization in improving performance, systems, morale, etc.
Michael has also taught Human Resources Management courses in the business program at the University of Phoenix.
In addition to the services Michael offers, Michael is well connected in the Human Resource field and can refer you to other consultants if he is unable to provide you with the services you need.
Any Questions? Contact me.









